FAQ's
Frequently Asked Questions
Navigate complex IP and business regulations in Türkiye with confidence. Explore expert-curated answers designed to guide you from first filing to long-term brand protection.
Trademark Registration FAQ's
The requirement for an attorney depends on your application method and domicile. If you are domiciled outside the Republic of Türkiye and choose to file a direct application to the Turkish Patent and Trademark Office (TPTO), representation by a trademark attorney authorized to act before the Office is mandatory. However, if you are making an international application through the Madrid System (administered by WIPO) and meet the eligibility criteria (e.g., having a real and effective industrial or commercial establishment in a Madrid Protocol member state, or being a national/domiciled in that state), you can initially file your international application through your Office of Origin without requiring a Turkish attorney at that stage. Nevertheless, for effective management of your application, navigating potential oppositions, and ensuring full compliance with Turkish regulations, Marqora highly recommends engaging an experienced local attorney, regardless of your application method. Our experts ensure a smooth and successful registration process.
Finding a similar trademark doesn’t automatically preclude your application, but it does require careful consideration. You may still be able to register your trademark in Turkey, provided that your mark is not identical or indistinguishably similar to a prior registered mark, and it is not intended for identical goods or services within the same classes. The Turkish Patent and Trademark Office (TPTO) examines applications based on both similarity of the marks and the goods/services they cover.
If the similarity is deemed to be below the threshold of “indistinguishable” or if your goods/services fall into entirely different classes, your application might proceed. However, it’s crucial to acknowledge the inherent risks, including potential opposition from the owner of the similar mark or refusal by the TPTO on relative grounds.
Marqora strongly advises a professional Trademark Search to assess these risks accurately. Our experts can analyze the degree of similarity and the scope of goods/services to provide a clear assessment of your chances of success and guide you on the best strategic approach to mitigate potential issues. In some specific cases, if a prior mark is very similar but its owner provides a notarial letter of consent, your application might proceed.
The number of trademark classes you need to register in Türkiye is entirely dependent on the scope of your commercial activities. The Turkish Patent and Trademark Office (TPTO) categorizes all goods and services into 45 distinct classes (34 for goods and 11 for services), adhering to the Nice Classification system. Your trademark protection is specifically granted for the goods and services listed within the classes included in your application.
Strategic class selection is paramount for comprehensive protection. For instance, if your business primarily operates as a restaurant, you would typically register in Class 43 (services for providing food and drink; temporary accommodation). However, if your brand also extends to selling branded merchandise like kitchenware or clothing, or if you plan to offer culinary workshops, you would need to consider additional relevant classes such such as Class 21 (household or kitchen utensils), Class 25 (clothing, footwear, headgear), or Class 41 (education; providing of training; entertainment; sporting and cultural activities), respectively.
Marqora strongly recommends a thorough consultation to accurately define your business activities and future expansion plans. Our experts will guide you through the Nice Classification system, helping you select the precise classes to ensure your brand receives robust and comprehensive protection across all relevant sectors in Türkiye.
The trademark registration process in Türkiye typically spans between 6 to 12 months under ideal circumstances, assuming no significant objections or complications arise. This timeframe includes the various stages of examination by the Turkish Patent and Trademark Office (TPTO) and public opposition periods.
Upon receiving your application, the TPTO first conducts a procedural examination within a few months. If there are no formal deficiencies, your application proceeds to an examination for absolute grounds for refusal based on the 6769 Industrial Property Code. If all criteria are met, the trademark is then published in the Official Trademark Bulletin.
Following publication, there is a two-month opposition period, during which third parties may file objections against your application.
If no oppositions are filed or if any filed oppositions are ultimately rejected, and all necessary documentation (including the registration fee) is submitted, your trademark will be officially registered in the Trademark Register and published in the Bulletin. This is the fastest scenario.
If an Office Action is issued (due to deficiencies or refusal grounds) or oppositions are filed, the process will naturally extend. Addressing Office Actions or responding to oppositions requires additional time for submissions and subsequent re-examination or appeal processes by the TPTO’s specialized divisions.
Marqora’s experienced team proactively manages each stage of your application, aiming to streamline the process and minimize delays, ensuring your brand achieves robust protection in Türkiye as efficiently as possible.
Yes, there is indeed a possibility that your trademark application could be rejected in Türkiye. The Turkish Patent and Trademark Office (TPTO) employs a rigorous examination process to ensure that new trademarks meet all legal requirements and do not conflict with existing rights.
Your trademark might be refused based on:
Absolute Grounds for Refusal: These relate to the inherent characteristics of the mark itself, such as being descriptive, generic, misleading, lacking distinctive character, or being identical to a prior registered geographical indication.
Relative Grounds for Refusal: This is where the risk of confusion with prior registered or applied trademarks becomes a factor. If your brand name, logo, or design is deemed identical or indistinguishably similar to an earlier mark, especially if it covers identical or similar goods or services, the TPTO’s examining attorney may reject your application. For instance, if your business name or logo bears too much resemblance to an existing brand in the same or a related industry, it could lead to rejection.
Oppositions from Third Parties: Even if the TPTO initially approves your application for publication, third parties (e.g., owners of similar existing trademarks) have a two-month period to file an opposition. If such an opposition is found valid, your application could be refused.
Marqora’s Role in Mitigating Risks: Engaging an experienced trademark attorney, like those at Marqora, significantly enhances your chances of a successful registration and helps to proactively avoid many common rejection challenges. Our comprehensive Trademark Search identifies potential conflicts early on, and our expertise in preparing and managing Trademark Applications ensures compliance with all TPTO regulations. Furthermore, in the event of an Office Action or an opposition, our attorneys skillfully prepare and submit arguments and evidence, guiding you through the appeal processes to protect your brand’s future.
Understanding the official fees associated with trademark registration in Türkiye is a crucial part of budgeting for your brand’s protection. Unlike the USPTO’s flat fee structure, the Turkish Patent and Trademark Office (TPTO) applies a detailed fee schedule for various services throughout the trademark lifecycle.
The primary costs you will encounter typically begin with the filing fee for your application, which varies based on the number of classes of goods and services you wish to cover. For a single class, a specific fee applies, with an additional fee for each subsequent class.
Beyond the initial application, other significant fees include the registration fee once your trademark is approved, and renewal fees every ten years to maintain your protection. There are also distinct fees for specific actions such as opposing an application, recording transfers or licenses, and managing international applications under the Madrid Protocol.
Below is a breakdown of key official fees (as of the current effective date) from the TPTO:
| Code | Type of Service | Fees (TL) |
| 02.01.01 | Filing fee for a single class | 2350 |
| 02.01.02 | Filing fee for each additional class | 2350 |
| 02.01.28 | Filing fee for each additional class (Specific context might apply, e.g., for certain applications) | 2610 |
| 02.01.03 | Registration fee | 5790 |
| 02.01.04 | Fee for issue of a certification copy of registration | 2400 |
| 02.01.05 | Fee for issue of a trademark registry copy | 2400 |
| 02.01.06 | Fee for recording of the whole or partial transfer | 4940 |
| 02.01.07 | Fee for recording of a merger or putting real capital | 3480 |
| 02.01.08 | Fee for recording of an inheritance | 4550 |
| 02.01.09 | Fee for registration of a license and fee for the renewal of a license | 8200 |
| 02.01.10 | Fee for recording of a pledge | 4980 |
| 02.01.14 | Fee for recording of a priority right | 2860 |
| 02.01.15 | Fee for editing and classification of goods and services | 990 |
| 02.01.16 | Fee for the issue of a certificate of priority right | 1580 |
| 02.01.17 | Opposition against applications published on Official Trademark Bulletin | 920 |
| 02.01.18 | Request for official information for trademarks | 230 |
| 02.01.19 | Handling fee for proceedings of the applications under the Madrid Protocol | 3170 |
| 02.01.20 | Handling fee for the proceedings of the subsequent designations and other requests under the Madrid Protocol | 1300 |
| 02.01.21 | Fee for replacement and transformation under the Madrid Protocol | 1300 |
| 02.01.22 | Fee for division of an application | 3340 |
| 02.01.23 | Renewal fee within expiry date (within 6 months before expiry date) | 7210 |
| 02.01.24 | Renewal fee after expiry date (within 6 months after expiry date) | 12620 |
| 02.01.25 | Partially Renewal Fee within Expiry Date (within 6 months before expiry date) | 7210 |
| 02.01.26 | Partially Renewal Fee after Expiry Date (within 6 months after expiry date) | 12620 |
| 02.01.27 | Examination Fee of Well-Known Trademark Application | 28150 |
It’s a common misconception that registering a company name automatically grants trademark protection. In Türkiye, a company name (or trade name) registered with the trade registry provides legal protection for your business identity only within your company’s commercial operations. A trademark, on the other hand, protects your brand (logo, slogan, product name, etc.) specifically in relation to the goods and services you offer. While your company name can also function as a trademark, only a formal trademark registration with the Turkish Patent and Trademark Office (TPTO) grants you exclusive rights to use that mark for your products or services across specific classes, allowing you to prevent others from using similar marks for similar offerings. Marqora helps you understand these distinctions and secure comprehensive protection for both your business identity and your brand assets.
The primary costs you will encounter typically begin with the filing fee for your application, which varies based on the number of classes of goods and services you wish to cover. For a single class, a specific fee applies, with an additional fee for each subsequent class.
Beyond the initial application, other significant fees include the registration fee once your trademark is approved, and renewal fees every ten years to maintain your protection. There are also distinct fees for specific actions such as opposing an application, recording transfers or licenses, and managing international applications under the Madrid Protocol.
Below is a breakdown of key official fees (as of the current effective date) from the TPTO:
| Code | Type of Service | Fees (TL) |
| 02.01.01 | Filing fee for a single class | 2350 |
| 02.01.02 | Filing fee for each additional class | 2350 |
| 02.01.28 | Filing fee for each additional class (Specific context might apply, e.g., for certain applications) | 2610 |
| 02.01.03 | Registration fee | 5790 |
| 02.01.04 | Fee for issue of a certification copy of registration | 2400 |
| 02.01.05 | Fee for issue of a trademark registry copy | 2400 |
| 02.01.06 | Fee for recording of the whole or partial transfer | 4940 |
| 02.01.07 | Fee for recording of a merger or putting real capital | 3480 |
| 02.01.08 | Fee for recording of an inheritance | 4550 |
| 02.01.09 | Fee for registration of a license and fee for the renewal of a license | 8200 |
| 02.01.10 | Fee for recording of a pledge | 4980 |
| 02.01.14 | Fee for recording of a priority right | 2860 |
| 02.01.15 | Fee for editing and classification of goods and services | 990 |
| 02.01.16 | Fee for the issue of a certificate of priority right | 1580 |
| 02.01.17 | Opposition against applications published on Official Trademark Bulletin | 920 |
| 02.01.18 | Request for official information for trademarks | 230 |
| 02.01.19 | Handling fee for proceedings of the applications under the Madrid Protocol | 3170 |
| 02.01.20 | Handling fee for the proceedings of the subsequent designations and other requests under the Madrid Protocol | 1300 |
| 02.01.21 | Fee for replacement and transformation under the Madrid Protocol | 1300 |
| 02.01.22 | Fee for division of an application | 3340 |
| 02.01.23 | Renewal fee within expiry date (within 6 months before expiry date) | 7210 |
| 02.01.24 | Renewal fee after expiry date (within 6 months after expiry date) | 12620 |
| 02.01.25 | Partially Renewal Fee within Expiry Date (within 6 months before expiry date) | 7210 |
| 02.01.26 | Partially Renewal Fee after Expiry Date (within 6 months after expiry date) | 12620 |
| 02.01.27 | Examination Fee of Well-Known Trademark Application | 28150 |
While you can begin using your trademark after filing an application with the Turkish Patent and Trademark Office (TPTO), it’s important to understand that this use is at your own risk. Filing an application provides you with a priority date, which is crucial for future protection, but it does not guarantee registration. Your application will undergo examination and a potential opposition period. If your application is ultimately rejected or successfully opposed by a third party, you may be forced to cease using the mark, incurring potential rebranding costs and loss of goodwill. Marqora strongly advises clients to proceed with caution and consider the potential risks until the trademark is officially registered and published in the Official Trademark Bulletin. A thorough trademark search conducted by our experts beforehand can significantly reduce these risks.
The primary costs you will encounter typically begin with the filing fee for your application, which varies based on the number of classes of goods and services you wish to cover. For a single class, a specific fee applies, with an additional fee for each subsequent class.
Beyond the initial application, other significant fees include the registration fee once your trademark is approved, and renewal fees every ten years to maintain your protection. There are also distinct fees for specific actions such as opposing an application, recording transfers or licenses, and managing international applications under the Madrid Protocol.
Below is a breakdown of key official fees (as of the current effective date) from the TPTO:
| Code | Type of Service | Fees (TL) |
| 02.01.01 | Filing fee for a single class | 2350 |
| 02.01.02 | Filing fee for each additional class | 2350 |
| 02.01.28 | Filing fee for each additional class (Specific context might apply, e.g., for certain applications) | 2610 |
| 02.01.03 | Registration fee | 5790 |
| 02.01.04 | Fee for issue of a certification copy of registration | 2400 |
| 02.01.05 | Fee for issue of a trademark registry copy | 2400 |
| 02.01.06 | Fee for recording of the whole or partial transfer | 4940 |
| 02.01.07 | Fee for recording of a merger or putting real capital | 3480 |
| 02.01.08 | Fee for recording of an inheritance | 4550 |
| 02.01.09 | Fee for registration of a license and fee for the renewal of a license | 8200 |
| 02.01.10 | Fee for recording of a pledge | 4980 |
| 02.01.14 | Fee for recording of a priority right | 2860 |
| 02.01.15 | Fee for editing and classification of goods and services | 990 |
| 02.01.16 | Fee for the issue of a certificate of priority right | 1580 |
| 02.01.17 | Opposition against applications published on Official Trademark Bulletin | 920 |
| 02.01.18 | Request for official information for trademarks | 230 |
| 02.01.19 | Handling fee for proceedings of the applications under the Madrid Protocol | 3170 |
| 02.01.20 | Handling fee for the proceedings of the subsequent designations and other requests under the Madrid Protocol | 1300 |
| 02.01.21 | Fee for replacement and transformation under the Madrid Protocol | 1300 |
| 02.01.22 | Fee for division of an application | 3340 |
| 02.01.23 | Renewal fee within expiry date (within 6 months before expiry date) | 7210 |
| 02.01.24 | Renewal fee after expiry date (within 6 months after expiry date) | 12620 |
| 02.01.25 | Partially Renewal Fee within Expiry Date (within 6 months before expiry date) | 7210 |
| 02.01.26 | Partially Renewal Fee after Expiry Date (within 6 months after expiry date) | 12620 |
| 02.01.27 | Examination Fee of Well-Known Trademark Application | 28150 |
If your trademark is officially registered with the Turkish Patent and Trademark Office (TPTO) and you discover an infringement (i.e., someone is using an identical or confusingly similar mark for similar goods or services without your permission), you have strong legal grounds for action. As the trademark proprietor, you can initiate various legal proceedings to protect your rights. This typically involves:
Sending a cease and desist letter to the infringing party.
Filing a trademark infringement lawsuit in the specialized Intellectual and Industrial Rights Civil Courts in Turkey, seeking an injunction to stop the infringing use, compensation for damages, and potentially the destruction of infringing goods.
Requesting the Turkish customs authorities to seize counterfeit goods at the borders. Marqora’s experienced legal team provides comprehensive support in enforcing your trademark rights, from monitoring for potential infringements to representing you in legal disputes, ensuring your brand’s integrity remains intact.
Trademark protection granted by the Turkish Patent and Trademark Office (TPTO) is territorial, meaning it primarily provides exclusive rights within the borders of the Republic of Türkiye. A Turkish trademark registration does not automatically grant protection in other countries. To secure international protection for your brand, you generally need to apply for trademark registration in each country or region where you intend to operate and seek protection. This can be done either through direct national applications in specific countries or by utilizing international systems like the Madrid System, where Türkiye is a party to the Madrid Protocol. The Madrid System allows you to file a single international application that designates multiple member countries for protection, simplifying the process. Marqora offers expert advice and assistance in developing a robust international trademark strategy tailored to your global business objectives.
Sending a cease and desist letter to the infringing party.
Filing a trademark infringement lawsuit in the specialized Intellectual and Industrial Rights Civil Courts in Turkey, seeking an injunction to stop the infringing use, compensation for damages, and potentially the destruction of infringing goods.
Requesting the Turkish customs authorities to seize counterfeit goods at the borders. Marqora’s experienced legal team provides comprehensive support in enforcing your trademark rights, from monitoring for potential infringements to representing you in legal disputes, ensuring your brand’s integrity remains intact.
Yes, you can register a foreign-language trademark in Türkiye. The Turkish Patent and Trademark Office (TPTO) accepts trademarks in any language, provided they meet all other registrability criteria. However, when evaluating such marks, the TPTO may consider the meaning or perception of the foreign-language word or phrase among the relevant Turkish consumer public. If a foreign-language mark is descriptive, generic, or misleading to Turkish consumers, or if it conflicts with existing Turkish trademarks or public order/morality, it could face refusal. Marqora’s experts can conduct a comprehensive linguistic and cultural analysis, along with a thorough trademark search, to assess the registrability of your foreign-language mark in the Turkish market and guide you through the application process.
Sending a cease and desist letter to the infringing party.
Filing a trademark infringement lawsuit in the specialized Intellectual and Industrial Rights Civil Courts in Turkey, seeking an injunction to stop the infringing use, compensation for damages, and potentially the destruction of infringing goods.
Requesting the Turkish customs authorities to seize counterfeit goods at the borders. Marqora’s experienced legal team provides comprehensive support in enforcing your trademark rights, from monitoring for potential infringements to representing you in legal disputes, ensuring your brand’s integrity remains intact.
Trademark Renewal FAQ's
The requirement for an attorney depends on your residency status and how your trademark was originally registered.
Direct Renewals with TPTO: If you are domiciled outside the Republic of Türkiye and hold a national trademark registration directly with the Turkish Patent and Trademark Office (TPTO), representation by a certified trademark attorney authorized to act before the Office is mandatory. You cannot file a renewal request directly from abroad.
WIPO / International Registrations: If your trademark protection in Turkey was obtained via the Madrid System (WIPO), the renewal is typically managed centrally through WIPO without requiring a Turkish attorney for the payment itself. However, to ensure the renewal is correctly reflected in the Turkish local register, to handle any potential irregularities, or to update owner details (change of address/title) specifically within the Turkish database, Marqora highly recommends engaging an experienced local attorney. Our experts ensure full compliance with local regulations and prevent administrative errors that centralized systems might miss.
In Turkey, trademark registration is valid for 10 years from the date of application. The renewal process officially begins 6 months prior to the expiration date. We strongly advise initiating the renewal request as soon as this window opens to ensure a seamless extension of your rights without rushing or risking technical delays.
Yes, there is a safety net. If you miss the expiration date, the TPTO allows for a 6-month grace period following the expiration. However, filing for renewal during this grace period incurs an additional official surcharge (penalty fee) on top of the standard renewal fee. If you fail to renew within this 6-month grace period, your trademark rights will lapse, and the mark will become available for others to register.
No, the renewal process is strictly for extending the validity of the existing registration. You cannot make substantial changes to the trademark representation (logo/wordmark) or add new classes of goods and services during renewal.
Allowed Updates: You can update the owner’s name, address, or type of company (recordals) during this process.
Limitation: You may choose to renew only specific classes or goods/services, effectively limiting the scope of the trademark, but you cannot expand it.
The renewal process is generally faster and simpler than the initial registration. Once the application is filed and the official fees are paid, the TPTO typically processes and publishes the renewal within 1 to 3 months, provided there are no irregularities in the documentation.
A national trademark renewal in Turkey only extends your protection within the jurisdiction of the Republic of Türkiye. It does not automatically renew protection in other countries. If you have a bundle of national registrations in different countries, each must be renewed separately according to local laws. If you have an International Registration via WIPO designating Turkey, renewing the main WIPO registration covers Turkey as well.
For a smooth renewal process through Marqora, we typically require:
Power of Attorney (PoA): Simply signed by the authorized person (Notarization or Apostille is NOT required for renewals).
Registration Details: The trademark registration number and the current details of the owner.
Proof of Payment: Settlement of the service and government fees
Opposition & Appeals FAQ's
No, a provisional refusal (whether partial or total) issued by the examiner is not the final verdict. You have the legal right to file an appeal to the Re-Examination and Evaluation Board (REEB) within two months of the notification date. This appeal is your opportunity to present detailed legal arguments, submit evidence of acquired distinctiveness, or clarify misunderstandings regarding the grounds for refusal. Marqora’s experts can analyze the refusal decision and draft a robust appeal to overturn it.
If you identify a trademark application published in the Official Trademark Bulletin that is identical or confusingly similar to yours, you can file an opposition. This must be done within two months from the publication date. The opposition must be based on valid legal grounds, such as likelihood of confusion, bad faith filing, or infringement of copyright. Once the deadline passes, the mark may be registered, making it much harder and costlier to cancel later through court actions.
If the similarity is deemed to be below the threshold of “indistinguishable” or if your goods/services fall into entirely different classes, your application might proceed. However, it’s crucial to acknowledge the inherent risks, including potential opposition from the owner of the similar mark or refusal by the TPTO on relative grounds.
Marqora strongly advises a professional Trademark Search to assess these risks accurately. Our experts can analyze the degree of similarity and the scope of goods/services to provide a clear assessment of your chances of success and guide you on the best strategic approach to mitigate potential issues. In some specific cases, if a prior mark is very similar but its owner provides a notarial letter of consent, your application might proceed.
Not at all. An opposition is merely a claim by a third party, not a judgment. When an opposition is filed, the TPTO notifies you, and you have the right to file a counter-statement (defense) within one month. A well-structured defense is crucial here. In many cases, we can successfully defend your mark by proving there is no likelihood of confusion, or by requesting the opponent to prove they have actually used their trademark (Non-Use Defense).
Strategic class selection is paramount for comprehensive protection. For instance, if your business primarily operates as a restaurant, you would typically register in Class 43 (services for providing food and drink; temporary accommodation). However, if your brand also extends to selling branded merchandise like kitchenware or clothing, or if you plan to offer culinary workshops, you would need to consider additional relevant classes such such as Class 21 (household or kitchen utensils), Class 25 (clothing, footwear, headgear), or Class 41 (education; providing of training; entertainment; sporting and cultural activities), respectively.
Marqora strongly recommends a thorough consultation to accurately define your business activities and future expansion plans. Our experts will guide you through the Nice Classification system, helping you select the precise classes to ensure your brand receives robust and comprehensive protection across all relevant sectors in Türkiye.
Yes, for applicants domiciled outside of Turkey, representation by an authorized trademark attorney is mandatory under the Turkish Industrial Property Code. Even if you filed your initial application through the Madrid System without a local representative, engaging in specific legal procedures before the TPTO—such as filing an appeal against a refusal, submitting a defense, or opposing a third party—legally requires an authorized attorney based in Turkey. Beyond the legal obligation, these proceedings involve complex legal argumentation and strict procedural rules; therefore, Marqora’s expert representation is essential to ensure your petitions are validly submitted and effectively argued.
The timeline can vary depending on the complexity of the case and the workload of the TPTO. Generally, a decision on an appeal or an opposition by the Re-Examination and Evaluation Board (REEB) takes between 8 to 12 months. During this period, the status of the trademark application remains pending. Marqora monitors this entire process and keeps you updated on every development.
This is a powerful strategic tool. If an opposition is based on a trademark that has been registered for more than five years in Turkey, we can request that the opponent prove they have genuinely used their mark in Turkey during the relevant period. If they fail to provide sufficient evidence of use, their opposition may be rejected, and your trademark can proceed to registration.
The decision of the REEB is the final administrative step within the TPTO. If the Board’s decision is unfavorable, the administrative remedies are exhausted. However, you still have the right to take the matter to the Intellectual Property Courts in Ankara. A lawsuit to cancel the Board’s decision must be filed within two months of the final decision notification.
Yes, and it is often essential. The appeal stage allows you to submit additional evidence that may not have been available or considered during the initial examination. This can include proof of extensive usage, market surveys showing brand recognition, or letters of consent from the owner of a cited trademark. Providing strong evidence is often the key to winning an appeal.
Trademark Monitoring FAQ's
No. The TPTO examines applications on absolute grounds but often leaves relative grounds (similarity to prior marks) to be policed by the trademark owners during the publication period.
You have exactly 2 months from the publication date of the confusingly similar trademark in the Official Bulletin to file an opposition. If this window is missed, the mark proceeds to registration.
We will send you an “Alert Report” containing the details of the conflicting application, our legal opinion on the likelihood of confusion, and a quote for filing an official opposition.
No. The monitoring fee covers the surveillance, analysis, and reporting of threats. If legal action (Opposition) is required to stop a detected mark, that is a separate legal service.
While possible to monitor competitors, monitoring is most effective for protecting rights you already have or have applied for. We recommend filing your application first to have legal standing for oppositions.
It is a hybrid approach. We use advanced software to scan thousands of applications, but every potential match is reviewed by a MARQORA IP attorney to ensure you only receive relevant alerts, not false alarms.
Transfer & Licencing FAQ's
Recording your transfer or license with the Turkish Patent and Trademark Office (TPTO) is essential.
Transfers must be in notarized written form to be legally valid (SMK Art. 148/4).
Licenses are valid between the parties without registration, but:
If not recorded, the license cannot be enforced against third parties who act in good faith.
You may lose the right to object to unauthorized use if the license’s existence is not publicly accessible.
For full enforceability and legal protection, TPTO recordal is strongly recommended.
According to SMK Art. 24:
Exclusive License (İnhisari Lisans):
Only the licensee may use the trademark.
The owner cannot use the trademark unless the agreement explicitly grants that right.
The owner cannot grant additional licenses to others.
Non-Exclusive License (İnhisari Olmayan Lisans):
The owner can continue to use the mark and can grant additional licenses.
Commercial Impact:
Exclusive licenses provide strong market-control rights.
Non-exclusive licenses offer flexibility and broader market penetration.
Yes. Under SMK Art. 24 and Art. 148, a trademark may be transferred or licensed:
For all goods/services, or
Only for certain specific goods or services within the Nice Classification.
This is called partial transfer or partial licensing, and it is frequently used when brands expand into new sectors or assign rights regionally.
Yes. Trademark transfers must be executed in the form of a notarized deed (SMK Art. 148/4).
Reasons:
Ensures the identity of the signatories.
Confirms the parties’ consent.
Provides evidentiary strength and protects against disputes.
TPTO will reject any transfer request filed with an unnotarized transfer document.
Only if the agreement explicitly permits it.
Under SMK Art. 24/3:
By default, a licensee cannot:
Assign the license to another person,
Grant a sub-license.
If you want your licensee to have these rights, it must be clearly written into the agreement.
Otherwise, the licensee’s rights are strictly limited.
Typical timelines are:
Transfer recordal: 2–4 weeks
License recordal: 2–3 weeks
These timelines may vary depending on TPTO workload and completeness of documentation.
We monitor your file daily and provide proactive updates at each stage.
Yes. Under SMK Art. 148:
Trademark rights may be:
Transferred,
Inherited,
Licensed,
Pledged,
Used as collateral,
Attached,
Or be subject to other legal transactions.
These actions can be performed independently of the business (Art. 148/2), which is valuable for financing, investment, and partnership negotiations.
Yes. The same legal rules apply to applications as to registered trademarks (SMK Art. 148/8).
This means you can:
Transfer
License
Pledge
Inherit
a trademark application even before registration.
Recordal at the TPTO is still required for full enforceability.
Under SMK Art. 24/4:
The licensor must take measures to ensure quality of goods/services produced under the license.
If the licensee violates the agreement:You may terminate the license,
You may initiate legal action for breach,
You may assert your rights arising from the trademark directly against the licensee,
You may demand compensation or injunctions depending on the circumstances.
Quality-control clauses are essential and will be included in all agreements we draft.
The rules differ from standard trademarks:
Guarantee Marks: Cannot be licensed; can be transferred only under strict conditions and must be registered to be valid (SMK Art. 148/7).
Collective Marks: May be transferred or licensed, but only if the transaction is recorded in the TPTO registry.
These marks have more complex structures, and we provide tailored legal guidance for each case.
Domain Registration FAQ's
Not always.
Some .tr extensions (like .com.tr, .org.tr, .net.tr) may require:
A valid trademark certificate, or
Corporate documentation, or
Applicant verification documents.
Others (like .tr, biz.tr, info.tr) have fewer requirements.
We guide you to the correct pathway based on your brand’s structure.
Key options include:
.tr
.com.tr
.net.tr
.org.tr
.biz.tr
.info.tr
.gen.tr
.web.tr
We help you choose the optimal combination for protection and SEO.
It protects your brand from:
Cybersquatters
Fake / imitation websites
Competitor misuse
Fraudulent emails
Typo-variant abuse
Brand dilution
A defensive domain portfolio is a core part of modern brand protection.
Yes. We can:
Negotiate with the current owner,
Handle acquisition and safe transfer,
Initiate WIPO UDRP or TRABIS dispute proceedings when necessary.
Depending on the extension and required documents:
Instant registration for unrestricted extensions
1–3 business days for standard registrations
3–7 business days if trademark or corporate verification is required
Yes — and we recommend it.
This helps secure your:
Brand identity
Product lines
Regional websites
Future expansions
This is a core digital protection strategy.
Yes. We manage the entire transfer process, including documentation, verification, and DNS preservation during the ownership change.
If a domain is not renewed in time:
It may enter a redemption period, and
Eventually become available for others to register
This is one of the biggest brand risks.
We prevent this by monitoring and auto-renewing your domain.
Yes. We can:
Configure DNS
Set up MX records for email
Integrate with hosting providers
Connect your CRM, e-commerce, or internal systems
Absolutely. We provide continuous monitoring to detect:
Fraudulent look-alike domains
Phishing pages
Misleading redirects
Unauthorized domain registrations
And help you take legal or administrative action immediately.
Company Formation – FAQ
The most common structures are Limited Company (Ltd.), Joint Stock Company (A.Ş.), Branch Office, and Liaison Office. Selection depends on liability preferences, investor structure, and long-term operational strategy.
If all documents are ready, a Limited Company can typically be established within 3–5 business days, while a Joint Stock Company may take 5–7 business days.
Yes. Türkiye allows full foreign ownership with no requirement for a local partner.
Not always. In many cases, incorporation can be completed using a notarized and apostilled Power of Attorney without requiring physical presence.
Ltd. Company: 50,000 TRY
Joint Stock Company: 250,000 TRY
Higher capital may be required for regulated sectors.
Yes. We guide you through documentation requirements and coordinate with banks to facilitate corporate account opening.
Passport copies, address proof, apostilled corporate documents (if entity shareholder), and a Power of Attorney for representation.
Yes. These include monthly tax filings, bookkeeping, SGK notifications (if employees), annual general assemblies, and mandatory e-invoicing systems.
Yes. Having a company in Türkiye allows shareholders or directors to apply for a work permit if eligibility criteria are met.
Yes. Marqora provides end-to-end legal, IP, and business consulting, including trademark registration, contract drafting, and accounting services.
Brand Valuation
Brand valuation is a professional assessment that determines the financial value of a brand by analyzing revenue potential, market position, competitive strength, and brand perception. It follows international standards (ISO 10668, IVSC).
The Income Approach is primarily used, while the Market and Cost Approaches may be applied depending on sector, data availability, and brand maturity. The methodology is selected based on international valuation criteria.
Typically completed within 7–14 business days. For large corporations or multi-country brands, it may extend to 3–4 weeks.
Essential for licensing, franchising, fundraising, M&A, tax planning, loan processes, and legal disputes.
Yes. Our reports follow internationally recognized standards and are accepted by banks, investment funds, and auditing firms.
Valuation determines the objective commercial value of a brand, increases negotiation power, and reveals underlying commercial potential.
Yes, reliable valuation requires revenue, expense, margin, growth, and licensing data. Non-disclosure agreements (NDAs) are standard.
Yes. Early-stage startups use hybrid models focusing on market and brand potential rather than historical financials.
No. Company valuation measures total enterprise value, while brand valuation focuses solely on the brand’s financial worth.
Trademark infringement, reputation damage, customer dissatisfaction, pricing pressure, quality issues, legal disputes, and competitive intensity may reduce brand value.