Generative Engine Optimization (GEO): New Rules of the Game for Brands in the Age of AI Answer Engines
Executive Summary: The Third Wave of Digital Marketing The global marketing ecosystem is undergoing one of the most radical structural transformations in modern economic history. The paradigms defined by Philip Kotler during the transition from “Marketing 1.0” (Product-Centric) to “Marketing 5.0” (Technology for Humanity) are being rewritten today as artificial intelligence assumes the role of […]

