We have been talking about “digital transformation” in the marketing world for years. However, what we are facing today is not merely integrating new tools into old processes. We are facing an era of “The Great Rebuild,” which is altering the very DNA of organizational structure. The question is no longer “How do we use […]
The Great Rebuild: Redesigning the Marketing Organization in the Age of AI Read More »
GenelCase Analysis: 11th Civil Chamber, K. 2025/1879. Executive Summary The 11th Civil Chamber of the Court of Cassation (Yargıtay) has affirmed a precedent-setting decision that clarifies the limits of the “principle of specialty” (class distinction)—a cornerstone of trademark law—through the concept of “bad faith.” The Court reinforced the jurisprudence that if a trademark application is
The Turkish technology ecosystem witnessed a historic turning point with the $45 million Series B investment round closed by EasyCep. This investment should be read not merely as a startup acquiring necessary capital, but as the proof of maturity for a new trading model—the “refurbished electronics” (recommerce) sector—emerging at the intersection of macroeconomic pressures, shifting
Case Analysis: 11. HD 2025/253 Executive Summary A recent 2025 decision by the Turkish Court of Cassation (11th Civil Chamber) has significantly narrowed the scope of Cumulative Protection. The Court ruled that regarding registered trademarks, the Industrial Property Code (SMK) acts as the lex specialis (special law), effectively overriding the general Unfair Competition provisions of
Beyond Registration: The End of “Cumulative Protection” in Turkish Trademark Litigation? Read More »
Genel